After site submittal and an appropriate amount of time has elapsed (We usually wait six weeks), it is recommended to generate reports confirming the success of our search engine optimization campaign.
Search engine positioning reports provide a wealth of information, such as your site's position in the major search engines, how you rank on your targeted keyword terms and phrases, which sites rank above and below you, where you've declined in rankings, and so on.
In addition to your search engine positioning reports, Fenn Design can provide traffic log reports. Is your traffic increasing? Are people finding your site with the search terms you targeted? Which of the search engines are referring visitors to your site? If you have a banner marketing program, we can also monitor the performance.
Urchin - The Web Metrics Standard
In the world of web traffic reporting, Urchin is the undisputed performance leader. Urchin is the system of choice for the world's toughest hosting environments and highest-traffic sites.
Urchin's Reporting Interface Advantages:
- Intuitive, browser-based reports with instantly familiar navigation, including referrals, search engine keywords, and click-through visitor navigation reports. Reporting capabilities meet the most advanced needs, but are simple enough for the novice.
- Urchin's E-commerce Module is the first revenue-based web traffic reporting system -- correlates cash flow with conventional web traffic analysis.
- Reports begin with basic information, becoming more detailed the deeper you go. Reports are viewable by Visitors, Page views, Hits and Bytes (Bandwidth), and, with the e-Urchin module, by Dollars.
- Date Range functionality reports by day, week, month, year, or a user-specified time period.
- Multilingual functionality: Urchin reports in 10 languages, including double-byte languages such as Japanese, Korean and Traditional Chinese.
- Reports are low on network overhead and fast to load, with no gratuitous 3-D graphics.
- Detects and reports on authenticated users to password-protected areas of a web site (useful for monitoring user-traffic levels).
- Built-in help sections with links to more detailed descriptions increase user comprehension and reduce technical support overhead.
- Exportable data feature allows users to export any report in tab-separated form for use in database and spreadsheet applications for further analysis.
- Co-brandable interface allows hosting companies to add their company logo.
- Dynamic URL filtering allows administrators to configure Urchin (using regular expressions) to capture and report on custom parameters used by dynamic content generators.
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